WE CREATE BRANDS

At Gretchen Kamp Design, we specialize in designing strong, beautiful, timeless brand identities. In today’s marketplace, image is everything. How your business looks and feels to the outside world sets the tone for all of your interactions—with customers, partners, media and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape. I believe that the fundamental idea of branding is that everything a business does and produces should reflect the values and aims of the business as a whole. As a Brand Identity Specialist and experienced graphic designer, I am committed to communicating your message through design.


BRAND IDENTITY PACKAGES

We work with businesses of all sizes. We have options for every budget. The packages below can be customized. We are happy to offer payment plans. Email gretchen@gretchenkamp.com or call 805-405-2474 for more info.

complete brand identity

What's Included?

  • Kick off meeting or phone call
  • Logo design questionnaire
  • Shared Pinterest board to collaborate
  • Mood board
  • Logo design (9-12 initial concepts)
  • Revisions to logo as needed
  • Black & white logo
  • Full color logo
  • Vector logo files (editable in Adobe Illustrator)
  • Color palette
  • 2-5 Supplemental brand fonts (different from logo font)
  • Brand icons / illustrations
  • 2+ Textures
  • 2+ Patterns
  • 50 Stock photos from iStockPhoto.com's Essentials Collection (with full legal rights for commercial use)
  • Swag mock-ups (tote, water bottle, coffee mug)
  • Business card design
  • 500 deluxe printed business cards
  • Greeting card / thank you card / or letterhead & envelope design
  • Gift bag design
  • Facebook & Instagram profile and cover images
  • Services menu or sell sheet
  • Flyer or postcard
  • Brand style guide (PDF format)
  • T-shirt design
  • 12 Printed T-shirts 

timeline: 6-12 weeks

brand starter kit

What's Included?

  • Kick off meeting or phone call
  • Logo design questionnaire
  • Shared Pinterest board to collaborate
  • Mood board
  • Logo design (6-9 initial concepts)
  • Revisions to logo as needed
  • Black & white logo
  • Full color logo
  • Vector logo files (editable in Adobe Illustrator)
  • Color palette
  • 2 Supplemental brand fonts (different from logo font)
  • 1 Texture
  • 1 Pattern
  • 25 Stock photos from iStockPhoto.com's Essentials Collection (with full legal rights for commercial use)
  • Swag mock-ups (t-shirt, tote, water bottle, coffee mug, etc.)
  • Business card design
  • 500 Standard printed business cards
  • Greeting card / thank you card / or letterhead + envelope design
  • Facebook & Instagram profile and cover images
  • Brand style guide (PDF format)

timeline: 5-8 weeks

basic logo package

What's Included?

  • Kick off meeting or phone call
  • Logo design questionnaire
  • Shared Pinterest board to collaborate
  • Mood board
  • Logo design (3-6 initial concepts)
  • Revisions to logo as needed
  • Black & white logo
  • Full color logo
  • Vector logo files (editable in Adobe Illustrator)
  • Facebook & Instagram profile and cover images
  • Business card design
  • 500 Standard printed business cards

timeline: 3-6 weeks

 

WEBSITE Design

squarespace website

What's Included:

  • Kick off meeting or phone call
  • 5 Page Squarespace website design + programming (without any unique customization or integrations)
  • Site designed and developed with SEO in mind
  • Creative design elements
  • Stock imagery included
  • An administrative site with an easy-to-use content management system
  • Fully mobile optimized

timeline: Varies based on scope of work


Gretchen is seriously the best graphic artist I have ever worked with, and I have worked with a lot. She’s so creative and gets projects back to me so fast. She always exceeds my expectations and just knows branding unlike anyone I know. She always understands the look I’m trying to portray even when I can’t put it into words. She is honestly a rare breed and is the best of the best. I highly recommend her to anyone and everyone.
— Jamie Spencer, AD Nightclub

The LOGO DESIGN PROCESS

step one

Research / Development

Our first step will be to get to know each other and make sure I'm the right designer for your specific needs. We’ll schedule a phone call or meeting to determine which services or packages are the best fit. At this point a deposit is due (typically 50%). Next you will fill out my official logo design questionnaire. I will create a shared Pinterest board where we can share inspiration photos and collaborate.

step two

Mood / aesthetic

From the questionnaire and inspiration images gathered, I will put together a Mood Board. This includes photos, textures, colors, and fonts that have the overall tone of the brand. We will use this as a guideline throughout the design process. As a general rule-of-thumb, if something clashes with the mood board, it may be off-brand. You, the client, will approve the mood board before my team moves forward with logo concepts.

step three

Design

Using the mood board as a guide, I will begin developing the initial logo concepts. 3 to 9 (depending on which package you choose) black and white digitally rendered logos will be presented to you for feedback. Based on your feedback, the logos will be refined to perfection. Once the black & white logo is finalized, the color version will be developed.

step four

LAUNCH

Your logo is complete and you love it. Hooray! Upon receiving final payment, I will provide you with your logo and any other promised design elements in all necessary file formats, including the original vector design files (created in Adobe Illustrator). We are happy to help you with resizes for social media or your website, so don’t hesitate to ask.