The Everything Package
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The Everything Package is perfect for the business owner or entrepreneur who is ready to take action and start serving their dream customers. In as little as two months, you can launch your brand, establish an authentic online presence, attract engaged followers on social media, and start selling your products or services online. This package is EVERYTHING!
Step 1: Brand Identity
Your brand identity is what makes you instantly recognizable to your customers or followers. Starting with a mood board and logo, we develop a comprehensive visual identity system that represents your business and your tells the story of your brand—always keeping in mind the ultimate goal of attracting your target audience and driving profits.
Step 2: Brand Photoshoot*
A professional photography session that is designed to create a series of custom styled images for your website and social media. We capture stunning headshots, lifestyle and action shots of you doing what you do best, your brick and mortar business or workspace, plus detail shots of the products you sell or the tools you use. The goal is for your audience to get up close and personal with you so that you can build the know-like-trust factor, before they even communicate with you directly. Beautifully edited & retouched high resolution images are delivered to you in an online gallery. Picture the Instagram account of your dreams!
Step 3: Website Design & Build
Using the Squarespace platform*, we design and build a website that will draw in your target audience and guide them along a mapped-out pathway specific to your objectives. Whether you have a service-based business and your goal is to inform potential clients of your offerings, or a product-based business and your goal is to sell online, we will set you up for success.
Take advantage of all the amazing features Squarespace has to offer, such as a built-in blog, a built-in (super easy to use) e-commerce system, built-in SEO, built in digital marketing tools (including email lists and an email campaign creator), Facebook, Instagram and Pinterest integrations, built-in analytics and Google Analytics integration, plus so much more. We provide 90 days of editing and support, so you won’t be left hanging if you can’t figure something out or you aren’t the most tech-savvy. The best part, we will teach you how to use your new website so that you can make updates yourself.
This package includes 20 pages, although you can add unlimited additional pages yourself; we will show you how. Or you can purchase additional pages by the hour. Please note that our website packages do not include content creation. Clients are responsible for providing their own content for their website.
Scroll down and check out the itemized list below for specific deliverables.
*Because of the photography portion, this package is currently available in New York City, San Diego and Los Angeles, California. Our No. 4, No. 5, and No. 6 packages are available globally.
*We offer websites on the Squarespace platform at this time. We do not offer Wordpress, Wix, or Shopify sites.
the magic is in the details
DESIGN CONSULTATION
A detailed meeting or phone call so I can get to know you and understand your business and goals for working together.
THE MOST FUN HOMEWORK EVER
An in-depth questionnaire and collaborative Pinterest board.
COLOR PALETTE + MOOD BOARD
An inspiration board that conveys the overall aesthetic of your brand, in addition to the developed color palette.
LOGO DESIGN
6 logo concepts are designed, from which you choose 2 or 3 to be developed.
This package includes unlimited revisions. That means we do not stop working until you are in love with your logo.
LOGO VARIATIONS
1 to 2 variations of your logo, often horizontal for signage or round / square for social media profile pics.
SUPPLEMENTAL BRAND FONTS
In addition to your logo font, 2 to 3 brand fonts that you will use on all collateral for consistency.
BRAND ACCENTS
2 to 3 patterns / textures to convey personality. These are typically used on websites or print collateral.
BRAND ICONS
Digitally rendered or hand-drawn icons to be used for website, print collateral, and Instagram story highlight covers.
BRAND BOARD
All brand elements displayed concisely in a beautiful PDF for quick reference.
SOCIAL MEDIA BRANDING
Profile pic and cover photo
PRINT COLLATERAL
• Business Cards: We design and print one set of luxury, 2-sided business cards from Moo.com. Options include foil-stamped metallic (gold, silver or rose gold), spot gloss, extra thick, eco-friendly, painted edges, Moo size, square, rounded edges and more.
• Postcard (4x6”) *Printing is not included.*
DIGITAL MOCKUPS
Varies depending on your business, typically:
• T-shirt/tank top
• Hoodie
• Tote bag
• Metal water bottle
• Wine glass/pint glass
• Coasters
STYLE GUIDE
PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.
FILES
All files in their applicable format (includes vectors) delivered via a Dropbox link.
BRAND PHOTOGRAPHY
A session with our professional in-house photographer, designed to capture styled images that represent your brand.
WEBSITE DESIGN & DEVELOPMENT
A strategic, custom-designed website built on the Squarespace platform
Choose your own Squarespace Theme or we will choose one for you
An administrative, easy-to-use content management system so you can make changes to your website yourself
The ability to add unlimited pages with galleries and blogs, with unlimited bandwidth and storage, and multiple contributors
Fully responsive site, optimized for different screen sizes
Mobile optimized
Built in SEO features
Free Custom Domain with annual purchase
Creative design elements
24/7 customer support from Squarespace
Built-in blog
Promotional pop-ups
Announcement bar
Stock imagery
Linked social media accounts
Email subscription sign up form or pop-up
Email list & email marketing features
Favicon
Fully integrated e-commerce (Only available with certain Squarespace plans)
Sell unlimited products & accept donations (Only available with certain Squarespace plans)
90 days of support & content edits