Brand Identity Package

what's included

CLIENT PORTAL
A private, password-protected client portal where you will access all the tools, resources and links you will need throughout the process.

DESIGN CONSULTATION
A detailed meeting or phone call so I can really get to know you and understand your goals in working together.

PREPARATION
Questionnaire and Pinterest collaboration board (the most fun homework ever!)

COLOR PALETTE + MOOD BOARD
An inspiration board that conveys the overall aesthetic (look and feel) of your brand in addition to the developed color palette.

LOGO DESIGN
6 logo concepts are designed, from which you choose two to be developed. Includes unlimited revisions to ensure you are 100% happy with the finished product.

SECONDARY MARK / ICON
Often more than one logo variation is ideal for branding. For example, a business may use one version of their logo for certain applications and another version for others. Often one variation will be text only, while another will include an icon. Sometimes the icon is used independently as a mark. See portfolio for examples. 

PATTERNS & TEXTURES
An essential part of a complete visual brand identity, the patterns and or textures can be used on your business cards, website, greeting card, etc. They help the logo tell the story of what your brand is all about. 

DIGITAL BRAND BOARD
• Logo + Variations
• Submark and/or branding element(s)
• Color palette
• Suggested supplemental fonts
• 2 brand accents (patterns/textures)

SOCIAL MEDIA PROFILE & COVER IMAGES
Facebook & Instagram.

BUSINESS CARD DESIGN
Custom-designed two-sided business cards. (Printing not included.)

GREETING CARD DESIGN
2-sided 4x6" or 5x7" greeting card. (Printing not included.)

DIGITAL MOCKUPS
(Printing not included.)
Choose 4:
• T-shirt, tank top or hoodie
• Tote bag
• Metal water bottle
• Wine or beer glass
• Coffee mug
• To go coffee cup
• Coasters
• Flash Drive
• Stationery
• Outdoor signage
• Other

BRAND STYLE GUIDE
PDF that includes brand 'rules' with all the color codes, fonts and elements. The style guide also demonstrates how to apply your new brand identity to the following:
• Business Card
• Social Media Profiles
• Apparel
• Swag
• Greeting Card

FINAL FILES
Files in their applicable format (includes vectors) delivered via a Dropbox folder. Includes resizes for social media profile pictures.