How it Works:

I am now offering content creation & management for Instagram!

The first step is to optimize your profile with the proper information & keywords, ensuring your account is searchable and SEO-friendly.

Once your profile has been optimized, I develop a unique content strategy for your account, based on your specific goals. (Keep in mind, more followers does now always equal more engagement or more sales!)

Initially I spend 1-3 weeks collecting raw content; either by visiting your business in person (if you are located in NYC or surrounding areas) to capture photos and videos of your products, services, and your business in action. Alternately, you can provide me with professional brand photos. If you don’t have professional photos or a brick and mortar space I can visit, you have two options: 1. we can book a photoshoot with a local photographer or 2. I will source free, licensed stock images. (I have some great resources for both!)

Once sufficient content has been collected, I begin my process of designing and curating posts, editing reels and writing captions; making sure to include current trends and trending audio in order to maximize reach, always keeping the algorithm in mind. My formula is a mixture of reels, carousels, static posts and stories.

You will be presented with a calendar for the month prior to our launch date, so you can approve all posts (both images, videos and captions) before anything goes live. At the end of each month, you will receive a report with stats and analytics.

In addition to posting on your behalf, I follow and engage with relevant accounts on your posting days. This is the best way to grow your account organically with engaged followers who are genuinely interested in the type of content that’s featured on your account. Our goal of course is for them to become fans and eventually paying customers.

Gaining traction on Instagram (or any social media platform) is a marathon, not a sprint. It takes time, and any “hacks” or “tricks” you may have heard of to go viral are not beneficial strategies in the long run. For this reason, I require a minimum 6 month contract for all accounts I manage.