SCOPE:

BRAND STRATEGY & DESIGN CONSULTATION (1 hour, optional)
Meetings can be done in person when location allows, but typically they take place over the phone, FaceTime or Zoom.

BRAND STRATEGY WORKBOOK
An in-depth, printable 18 page workbook that will help you gain clarity and build a strong foundation for your brand. We will work through the workbook together during your coaching sessions.

PREPARATION
Questionnaire and collaborative Pinterest board—the most fun homework ever!

MOOD BOARD
A digital vision board that conveys the overall tone and aesthetic of your future brand. Its purpose is to ensure we are on the same page before I begin developing logo concepts.

COLOR PALETTE
The official color palette for your brand.

LOGO DESIGN
3 initial logo concepts are designed, from which you choose as many as you like to be further developed. Includes unlimited rounds of revisions. That means I do not stop working until you are 100% IN LOVE with your logo!

LOGO VARIATION / ICON / FAVICON
1 variation of your logo, this varies from brand to brand.
Some brands will include an icon (symbol or illustration) that is used as a standalone graphic, without text (think Nike’s swoosh or the Target target.)
A favicon is a small 16×16 pixel icon that serves as branding for your website.

CURATED BRAND FONTS
Different from your logo font, 2 typefaces that you will use on all collateral for consistency.

PACKAGED FILES
All files in their applicable formats (vector/EPS, PDF, PNG, JPEG) delivered via a Dropbox link.