No. 2: Brand Identity + Website Package
No. 2: Brand Identity + Website Package
Package No. 2 is perfect for the business owner or entrepreneur who already has high quality, professional brand photography but needs a brand identity and a website.
Step 1: Brand Identity
Your brand identity is what makes you instantly recognizable to your customers or followers. Starting with a mood board and logo, we develop a comprehensive visual identity system that represents your business and tells the story of your brand; always keeping in mind the ultimate goal of attracting your target audience and driving profits.
Step 2: Website Design & Build
Using the Squarespace platform*, we design and build a website that will draw in your target audience and guide them along a mapped-out pathway specific to your objectives. Whether you have a service-based business and your goal is to inform potential clients of your offerings, or a product-based business and your goal is to sell online, we will set you up for success.
Take advantage of all the amazing features Squarespace has to offer, such as a built-in blog, a built-in (super easy to use) e-commerce system, built-in SEO, built in digital marketing tools (including email lists and an email campaign creator), Facebook, Instagram and Pinterest integrations, built-in analytics and Google Analytics integration, plus so much more. We provide 90 days of editing and support, so you won’t be left hanging if you can’t figure something out or you aren’t the most tech-savvy. The best part, we will teach you how to use your new website so that you can make updates yourself.
This package includes 20 pages, although you can add unlimited additional pages yourself; we will show you how. Or you can purchase additional pages by the hour. Please note that our website packages do not include content creation. Clients are responsible for providing their own content for their website.
Scroll down and check out the itemized list below for specific deliverables.
*We only offer websites on the Squarespace platform at this time. We do not offer Wordpress, Wix, or Shopify sites. Please note that the listed price does not cover Squarespace membership fees or the cost of purchasing your domain.
*Due to the creative nature of our work and limited availability, payment is due in full up front and all purchases are final and non-refundable. By placing an order, you are reserving your place in our queue.
THE MAGIC IS IN THE DETAILS
A private portal where you will access all the tools, resources and links you will need throughout the design process.
A detailed meeting or phone call so we can really get to know you and understand your goals in working together.
Questionnaire and collaborative Pinterest board (the most fun homework ever!)
COLOR PALETTE + MOOD BOARD
An inspiration board that conveys the overall aesthetic of your brand, in addition to the developed color palette.
6 logo concepts are designed, from which you choose 2 or 3 to be developed. This package includes unlimited revisions. That means we do not stop working until you are in love with your logo.
1 to 2 variations of your logo, often horizontal for signage or round / square for social media profile pics.
SUPPLEMENTAL BRAND FONTS
In addition to your logo font, 2 to 3 brand fonts that you will use on all collateral for consistency.
2 to 3 patterns or textures to convey personality. These are typically used on websites or print collateral.
A set of 6 to 12 digitally rendered or hand-drawn icons to be used for website, print collateral, and Instagram story highlight covers.
All brand elements displayed concisely in a beautiful PDF for quick reference.
10 high resolution downloads.
SOCIAL MEDIA BRANDING
Facebook profile pic & cover photo, and Instagram profile pic & story highlight covers.
LUXURY BUSINESS CARDS
We design and print one set of luxury, 2-sided business cards. Options include foil-stamped metallic (gold, silver or rose gold), spot gloss, extra thick, eco-friendly, painted edges, Moo, square, rounded edges and more.
T-shirt, tank top, hoodie, tote bag, metal water bottle, wine glass, pint glass, coffee mug, to-go coffee cup, coasters, greeting / thank you card, letterhead & envelope, and outdoor signage.
PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.
All files in their applicable format (includes vectors) delivered via a Dropbox folder.
WEBSITE DESIGN & DEVELOPMENT
A strategic, custom-designed website built on the Squarespace platform
Choose your own Theme or we will choose one for you
90 days of support & content edits
An administrative, easy-to-use content management system so you can make changes to your website yourself
The ability to add unlimited pages with galleries and blogs, with unlimited bandwidth and storage, and multiple contributors
Fully responsive site, optimized for different screen sizes
Built in SEO features
Free Custom Domain with annual purchase
Creative design elements
24/7 customer support from Squarespace
Linked social media accounts
Email subscription sign up form or pop-up
Email list & email marketing features
Fully integrated e-commerce (Only available with certain Squarespace plans)
Sell unlimited products & accept donations (Only available with certain Squarespace plans)