Polished Dental

Pittsburgh, Pennsylvania

Brand Identity + Print Collateral

“Gretchen has designed all of the original marketing materials for my dental practice including business cards, appointment cards, promotional materials, pamphlets for the take-home bags for hygiene patients, and more. She has helped me to create a consistent, classy, and memorable image and brand. She works quickly, efficiently, and always accommodates requests for edits. I can’t imagine working with anyone else. (She even designed a sweet beer bottle label as a Christmas gift for my father’s home brewing operation).”
— Joey Troupe, Owner

About the Project

Dr. Joey Troupe was referred to me by a friend in 2013. He came to me in need of a complete brand identity system because he was opening his first dental practice. Dr. Troupe wanted the Polished Dental brand to be inspired by film director Wes Anderson. This meant muted color palettes and vintage typography styles. He knew when he came to me that he wanted his logo in Futura.

In addition to his brand identity, I have designed Polished Dental's business cards, stationery system, flyers, signage, and other miscellaneous marketing pieces.

Mood Board

The Final Brand & Styling