Little Italy Food Hall

San Diego, CA

Brand Identity


Gretchen was amazing to work with. She was patient with our team, provided a quick turnaround, understood our vision and helped bring it to life!

Will be working with her on many more projects to come!
— Katie B.

About The Project

The Little Italy Food Hall is situated in the heart of San Diego's bustling Little Italy neighborhood. Located at the Piazza della Famiglia, the food hall features six food stations and a full bar providing you with a glimpse into San Diego’s diverse dining scene. Little Italy is a place of strong cultural heritage, founded by immigrant families who built a strong community with faith, hard work and social interaction. Our goal with the food hall is to pay homage to those families by creating a place of gathering and celebration.

Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California

The Inspiration

Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California

The Final Brand & Styling

Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
hall-3.jpg
35617386_235616437042466_3004854468555571200_n.jpg
photo by  Diana Sciacca

photo by Diana Sciacca

photo by  Diana Sciacca

photo by Diana Sciacca

Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California
Little Italy Food Hall brand identity by Gretchen Kamp in Astoria, Queens, New York and San Diego, California