Glow Skincare

Los Angeles, California

Brand Identity + Website

Gretchen is great! When I decided I was going to open my own business I knew I needed to find a great graphic designer. She has done everything for me from my logo, business cards, brochures, flyers, Facebook images... I could keep going but I’m sure you get the picture! Everything she has done is amazing. I tell her what I want and she dreams up even better ideas than I could imagine. I would absolutely recommend Gretchen to everyone and will continue to hire her for years to come.
— Kasey Hersh, Owner of Glow Skincare


About the Project

I designed the Glow Skincare logo in 2012. The lovely owner, Kasey, knew she wanted something clean, simple, and that wouldn’t feel outdated in 5 years. We did a rebrand in 2015 but kept the original logo. Kasey really wanted to stand out from her competition in the area (there are a lot of spas and salons in Studio City) and she loved the idea of a very glam color palette, complete with gold glitter, bold punches of black and several shades of coral and peach. We combined her clean, timeless logo with fun, feminine Kate Spade-inspired elements, like gold confetti, to create a playful identity that's perfect for LA.


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Brand Inspiration Board

The Final Brand & Styling

Brand Collateral

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Custom Squarespace Website Design & Developent

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