Digital Marketing / Social Media Monthly Package
A private, password-protected client portal where you will access all the tools, resources and links you will need throughout the process.
A detailed meeting or phone call so I can really get to know you and understand your goals in working together.
An in-depth questionnaire which helps us undertand your marketing goals.
A thorough examination your brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of
your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
A unique marketing plan that aligns with your business goals and objectives. Includes:
- 4 TO 6 UNIQUE CONTENT STREAMS:
A content stream drives continuous engagement. You can sustain customer loyalty, spark interest among new prospects, and convert prospects into sales-ready leads by delivering a constant ow of compelling, relevant content.
3 MONTHLY THEMES:
Central marketing idea or message, or a product bene t or feature, that is known (or is likely) to have maximum appeal to a targeted market segment.
2 TO 3 CUSTOMER AVATARS:
A customer avatar is a ctional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.
SOCIAL MEDIA IMPLEMENTATION
Based on your new strategy, together we choose 3 social media channels to focus on. We recommend posting 3-5x per week on each channel.
MAILCHIMP EMAIL BLASTS
Content creation and design of 1-4 email blasts per month using MailChimp.
Planning social media posts and email blasts in advance ensures you always have quality content to share with your audience on a consistent basis. A monthly calendar builds the framework for what you’re going to share, then you can ll in the gaps by manually sharing posts, responding to incoming messages and engaging with your audience.
With your account manager.