Client Questionnaire

Your Name:

Email Address:


Business Name:

Current Website (if applicable):

In what city and state is your business located?

What year was your business established?

Tell me about your business. How would you describe your services and/or products? Please be thorough and assume I know nothing about your business or industry.

What are your short term and long term business goals in a few sentences?

Do you currently have a logo? Why do you want a new logo? What do you want your new logo to accomplish?

Who are your main competitors? How are you different from them?

What’s the age range and demographic of your target customer base?

In a few sentences, describe your perfect client in terms of their age, gender, interests and lifestyle.

In 3 to 5 words, how do you wish to be perceived by your clients?

Do you have a tag line (or slogan)? If so, would you like it stated along side your logo? If so, please type it exactly as you’d like it to appear in your logo.

Do you have any specific imagery in mind for your logo? (Such as an animal, shape or abstract element.)

Do you have any color preferences, or existing brand colors?

Are there any colors that you do not wish to use?

How would you like the typography to appear? (Examples: script, bold, light, serif, sans-serif, handwritten, calligraphy, etc.)

Do you have a preference of the capitalization in your logo?

Where will your logo be used?

What other logos appeal to you and why?

Are there any social media influencers who inspire you and why?

Is it ok if we share "in-progress" images of your project on our social media?