Brand Identity Package

TIMELINE: 4-8 Weeks


CLIENT PORTAL
A private portal where you will access all the tools, resources and links you will need throughout the design process.

DESIGN CONSULTATION
A detailed meeting or phone call so we can really get to know you and understand your goals in working together.

PREPARATION
Questionnaire and collaborative Pinterest board (the most fun homework ever!)

COLOR PALETTE + MOOD BOARD
An inspiration board that conveys the overall aesthetic of your brand, in addition to the developed color palette.

LOGO DESIGN
6 logo concepts are designed, from which you choose 2 or 3 to be developed. This package includes unlimited revisions. That means we do not stop working until you are in love with your logo.

LOGO VARIATIONS
1 to 2 variations of your logo, often horizontal for signage or round / square for social media profile pics.

SUPPLEMENTAL BRAND FONTS
In addition to your logo font, 2 to 3 brand fonts that you will use on all collateral for consistency.

BRAND ACCENTS
2 to 3 patterns or textures to convey personality. These are typically used on websites or print collateral.

BRAND ICONS
A set of 6 to 12 digitally rendered or hand-drawn icons to be used for website, print collateral, and Instagram story highlight covers.

BRAND BOARD
All brand elements displayed concisely in a beautiful PDF for quick reference.

STOCK PHOTOGRAPHY
10 high resolution downloads.

SOCIAL MEDIA BRANDING
Facebook profile pic & cover photo, and Instagram profile pic & story highlight covers.

LUXURY BUSINESS CARDS
We design and print one set of luxury, 2-sided business cards. Options include foil-stamped metallic (gold, silver or rose gold), spot gloss, extra thick, eco-friendly, painted edges, Moo, square, rounded edges and more.

DIGITAL MOCKUPS
T-shirt, tank top, hoodie, tote bag, metal water bottle, wine glass, pint glass, coffee mug, to-go coffee cup, coasters, greeting / thank you card, letterhead & envelope, and outdoor signage.

STYLE GUIDE
PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.

FILES
All files in their applicable format (includes vectors) delivered via a Dropbox folder.