Services


A brand is a person’s gut feeling about a product, service, or company.
— Marty Neumeier, The Brand Gap

WE CREATE BRANDS

At Gretchen Kamp Design, we specializing in designing strong, beautiful brand identities. In today’s marketplace, image is everything. How your business looks and feels to the outside world sets the tone for all of your interactions—with customers, partners, media and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape. Partnering with a Brand Identity Specialist ensures that your organizational image achieves maximum positive impact on your target audiences. You need a partner that understands how to create or revitalize an organization’s visual identity standards and extend these frameworks into creative, project-specific approaches. I believe that the fundamental idea of branding is that everything a business does and produces should reflect the values and aims of the business as a whole. It is so much more than some colors, typefaces, and a logo. As a Brand Identity Specialist and experienced graphic designer, I am committed to communicating your message through design.


Complete Brand Identity
(Best value!)

What's Included?

• Kick off meeting / phone call
• Logo design questionnaire
• Shared Pinterest board to collaborate
• Mood board
• Logo design (6-9 initial concepts)
• Unlimited revisions to logo
• Black & white logo
• Full color logo
• Vector logo files
• Style Guide (PDF), includes: 
• 2-5 brand fonts
• Brand icons / illustrations
• 2-4 brand textures / patterns
• 20 stock photos from istockphoto.com
• Brand standards sheet
• Custom, 2-sided business card design
• Letterhead design
• Envelope design
• Social media profile and cover images
• Flyer / Postcard (you choose the size)

Timeline: 6-12 weeks

Brand Starter Kit

What's Included?

• Kick off meeting / phone call
• Logo design questionnaire
• Shared Pinterest board to collaborate
• Mood board
• Logo design (3-6 concepts + revisions)
• Black & white logo
• Full color logo
• Vector logo files
• Style Guide (PDF), includes: 
• 2 brand fonts
• 2 brand textures / patterns
• 10 stock photos from istockphoto.com
• Custom, 2-sided business card design
• Social media profile and cover images

Timeline: 5-8 weeks

Basic Logo

What's Included?

• Kick off meeting / phone call
• Logo design questionnaire
• Logo design (3 concepts + revisions)
• Black & white logo
• Full color logo
• Vector logo files

Timeline: 3-6 weeks

 

Basic Website

What's Included:

• Kick off meeting / phone call
• 5 Page Squarespace site without any unique customization or integrations
•Site designed and developed with SEO in mind and pre-optimized
• Creative design elements
• Stock imagery (if necessary)
• An administrative site with a Content Management System
• Fully Mobile Optimized

Timeline: Varies based on scope of work

Premium Website

What's Included

• Kick off meeting / phone call
• 5 Page Squarespace or Wordpress site with most customization needs
• Site designed and developed with SEO in mind and pre-optimized
• Creative design elements
• Stock imagery (if necessary)
• An administrative site with a Content Management System
• Fully Mobile Optimized

Timeline: Varies based on scope of work


Gretchen is seriously the best graphic artist I have ever worked with, and I have worked with a lot. She’s so creative and gets projects back to me so fast. She always exceeds my expectations and just knows branding unlike anyone I know. She always understands the look I’m trying to portray even when I can’t put it into words. She is honestly a rare breed and is the best of the best. I highly recommend her to anyone and everyone.
— Jamie Spencer, AD Nightclub

The Experience

Research / Development

Our first step will be to get to know each other. I love meeting my clients! We’ll schedule a phone call or meeting to get the ball rolling. At this point a 50% deposit is due. Next you will fill out a questionnaire provided by Gretchen Kamp Design. I will create a shared Pinterest board where we can share inspiration photos and collaborate.

Mood / aesthetic

From the questionnaire and inspiration images gathered, I will put together a mood board. This board will include photos, textures, colors, and fonts that have the overall mood of the brand. We will use this as an aesthetic guideline throughout the design process. If something clashes with the mood board, it may be off-brand. The client will approve the mood board before moving forward with logo concepts.

Design

Using the mood board as a guide, our team of designers will begin developing the initial logo concepts. 3 to 9 (depending on which package you choose) black and white logos will be presented to you for feedback. Based on your feedback, the logos will be refined to perfection. Once the black & white logo is finalized, the color version will be developed. All other elements are designed at this time.

LAUNCH

Your brand is complete and you love it. Yay! Upon receiving final payment, I will provide you with your logo and any other promised design elements in all necessary file formats, including the original vector design files (created in Adobe Illustrator). We are happy to help you with resizes for social media or your website, so don’t hesitate to ask.