About the Project
Dr. Joey Troupe was referred to me by a friend in 2013. He came to me in need of a complete brand identity system because he was opening his first dental practice.
Dr. Troupe wanted the Polished Dental brand to be inspired by film director Wes Anderson. This meant muted color palettes and vintage typography styles. He knew when he came to me that he wanted his logo in Futura.
In addition to his brand identity, I have designed Polished Dental's business cards, stationery system, flyers, signage, and other miscellaneous marketing pieces.