Queensborough Cocktail Lounge

Queensborough Cocktail Lounge is scheduled to open in San Diego's Gaslamp District at the beginning of July, 2017.

the concept

San Diego County has become an emerging city in the craft cocktail and beer movement in the U.S. and it continues to grow. Every major “Mixed” District (business and residential) near downtown San Diego has a staple neighborhood craft cocktail establishment except on 5th Avenue in the heart of the Gaslamp District.

"QUEENSBOROUGH WILL BE A NEIGHBORHOOD BAR AND RESTAURANT PAYING HOMAGE TO THE NEW YORK CITY COCKTAIL CLUBS OF OLD WITH ENGAGING FOOD AND BEVERAGE OFFERINGS FEATURING AN INVITING, UNPRETENTIOUS, RELAXING SPOT FOR LOCALS AND TOURISTS-ALIKE. AN ABBREVIATED YET ARTISANAL FOOD MENU FEATURING SMALL BISTRO-STYLE SANDWICHES AND SHARE PLATES. A BEVERAGE MENU FOCUSING ON CRAFT, LOCAL AND SEASONAL: AMAZING SAN DIEGO BREWS, A SHOWCASE OF BROWN SPIRITS, AND SPECIALTY COCKTAILS FOCUSING ON SEASONAL RENDITIONS OF THE CLASSICS."

To sum up the concept in one sentence, Queensborough is “the Gaslamp’s elevated cocktail club that is known equally for its amazing service, inviting atmosphere, drinks, and great food”. It is very much a place where every table will be imbibing and enjoying themselves.

step one: mood board

Mood Board for Queensborough Cocktail Lounge

step two: logo concepts

step 3: the final brand & styling

queens_brand.jpg

step four: temporary signage

My client wanted to wrap the windows during construction. Here is what I came up with. The style is art deco, which will compliment the remodeled interior design very nicely. The building is old and the interior features lots of wood, old tiles, and brass. 

step five: cocktail waitress uniform

My client asked me to help choose the uniforms for the Queensborough cocktail waitresses. I found the following five dresses at American Apparel. It's important to have a variety of dress styles that will look flattering and classy on various body types. I also made sure to include a long sleeve option in case the bar is sometimes cold.