Little Italy, San Diego, California
Brand Identity + Print Collateral
About the Project
The Busalacchi family has been known for its authentic Sicilian restaurants in San Diego for over 20 years. Family owned and operated, PJ Busalacchi reached out to me when they decided to do a complete remodel and rebrand of one of their restaurants, Po Pazzo. The new concept, Barbusa (which will open in Spring of 2016), is described by the owners as a modern Sicilian culinary venture with fresh, locally sourced ingredients.
The challenge of this project has been to design branding for a restaurant that is still under construction. I overcame that challenge by getting as much information as possible from the Busalacchis about their vision for the restaurant's physical space and cuisine prior to starting the logo design process.
Barbusa opened in June, 2016 at 1917 India Street in the Little Italy neighborhood of San Diego, CA.
The Final Brand & Styling